You can see it now, the bright candy red can, the cursive font, you may even taste it. Coca-Cola. Coca-Cola’s branding is so iconic it has its own actual color, Coco-Cola Red, as well a font named after it, Coca Cola ii. In 2014, Coca-Cola (KO) spent $3.499 Billion on advertising, and that figure has only grown since then. Why does Coca-Cola spend so much on advertising? It’s simple. Strong brands win. Commit it to memory, Strong Brands Win. read more