4 Tips For Creating high Caliber Listicles
With increasing amounts of internet content and diminishing human attention spans, listicles are becoming the go-to writing format for internet marketing. Listicles have gained popularity on the internet due to their simplicity. It is easy to grab the essential information from an article without having to fully skim the article. This makes your content easy to digest and quickly obtain the information from the article. Being popularized by websites like Buzzfeed and Collegehumor, is it time your company entered into the 21st century and started creating listicle content? Here are 4 Tips For Creating High Caliber Listicles
1. Make it New
Listicles can be very specific and targeted. It is essential to do a quick google search before creating a piece of listicle content. Creating content that has already been created is pointless, especially if it has already been created by a company that will easily overshadow your listicle in terms of views. A good way to avoid being overshadowed in this aspect is to make your title more targeted. While you may not get as many views, you will be able to get more views from individuals you are targeting.
2. Write in a Style that Fits your Content
The type of content you are writing about as well as the audience you are targeting should dictate your style. Are you writing about an in-depth analytical topic? Use a more professional and authoritative style. Writing an article about how to keep pets warm in the winter? Use a more personal style and inviting voice. The style and voice you write in should connect with your audience. Depending on if your target audience is full of executives or stay at home moms, your style and voice should reflect who you want to reach.
3. Use Images or GIFs
While your listicle doesn't need to have flashing images and moving GIFs, it is a good idea to at least include one or more images that relate to the topic of your listicle. A good rule of thumb is to use one image for each point from your list. If your article is more on the serious side, it's best to use still images or infographics. Writing to a more informal audience? Feel free to use GIFs that depict television or pop culture references. Regardless of the images you use, make sure that they tie into your listicle and are not just added to your content for the sake of just adding an image.
4. Write Tight
Writing tight is a tool used in journalism to make articles as concise as they can be. After writing your content, proofread your listicle and see if there are any sentences that seem cumbersome or like filler. In most cases, the fewer words you use to get your point across, the better.
With these four tips, you will be well on your way to creating High Caliber Listicles for your personal or company website.